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Investor FAQs
1.What is eFuture? What does it do?
2.What is eFuture’s mission?
3.What is eFuture’s vision?
4.What are eFuture's main business lines?
5.What is myStore?
6.Does eFuture focus on particular verticals?
7.Who are eFuture's customers?
8.What are eFuture's strengths?
9.What is eFuture's strategy for growth?
10.What are dynamics of the industry in which eFuture operates?
11.What is eFuture doing to take advantage of these industry dynamics?
12.Where is eFuture headquartered?
13.Where can I find information on eFuture's Board and management team?
14.What is eFuture's ticker symbol and on which exchange is it traded?
15.Who is the transfer agent for eFuture common stock?
16.Does eFuture pay dividends?
17.What is eFuture's fiscal year?
18.Who is eFuture's Independent Accountant?
19.Where can I access press releases and webcasts relating to eFuture's earnings?
20.How can I download and view annual reports online?
21.Where can I find eFuture's SEC filings?
22.How can I sign up to receive eFuture's press and financial news releases?
23.How can I contact Investor Relations?
1.What is eFuture? What does it do?
 eFuture Information Technology Inc. (Nasdaq:EFUT) is a leading provider of software and mobile social shopping network services to China's rapidly growing retail and consumer goods industries. eFuture's clients include 1,000+ active retailers with more than 50,000 physical stores across China, which above 45 companies were ranked among the top 100 chain retailers during 2013. As a pioneer and proponent of omni-channel and mobile internet solutions in Asia-pacific, we developed myStore, a mobile shopping social network, to connect consumers and physical stores. For more information about eFuture, please visit http://www.e-future.com.cn.

2.What is eFuture’s mission?
 Creating a happy consumer world.

3.What is eFuture’s vision?
 Where there are consumers, there is eFuture.

4.What are eFuture's main business lines?
 

eFuture operates three business lines: software solutions, myStore and omni-channel cloud service.
Software solutions represent eFuture's traditional software business. Our software solutions' mission is to digitize every value chain and each decision made by the customers. The key to realize this lies in the software professional services including delivery service, recurring maintenance service and the construction of a reliable support service system. This proven model is a fundamental pillar for successful software companies.
myStore is a mobile social network connecting physical stores and its local consumers. Our goal is to digitize every consumer and form an enormous database, which is the base of anticipating the trend of retail industry in the future. To advance our goal, we have launched myStore apps for consumers and retailers and accelerated investment in R&D.
Omni-channel cloud services include myStore-driven omni-channel solutions, digital labor cloud services and digital social media marketing services. We are committed to creating a complete consumer experience by utilizing an omni-channel model, and in the process helping retailers and brands gain significant competitive advantages in the mobile internet age.


5.What is myStore?
 myStore is a mobile shopping social network connecting physical stores and its local consumers, aiming to help retailers to complete the transition from single channel to omni channels. myStore connects retailers to facilitate the aggregation effect of physical stores. The consumer-centric business circle thereby formed covers physical stores within 3 km so that consumers can examine products at a brick-and-mortar store and purchase products anytime, anywhere via mobile devices. In addition, consumers form a social shopping community with their friends and family in myStore and exchange recommendations with each other.

6.Does eFuture focus on particular verticals?
 eFuture focuses on seven verticals: Fast Moving Consumer Goods (FMCG), Department Store, Shopping Mall, Grocery, Logistics, Specialty Store and Online Retailers.

7.Who are eFuture's customers?
 eFuture’s clients include manufacturers, distributors, resellers, logistics companies and retailers. The Company’s client base encompasses global corporations such as Procter & Gamble, Pepsi, and B&Q as well as leading Chinese companies. Its domestic clients include 1,000+ active retailers with more than 50,000 physical stores across China, of which above 45 companies were ranked among the top 100 chain retailers during 2013, such as Suning, Shanghai Bailian-Lianhua, China Resources Vanguard and Beijing Wangfujing.

8.What are eFuture's strengths?
 
  • A leading position in China's retail and consumer goods software and services market
  • Strategic partnerships with international and China leading retailers
  • Vision and development capacity in mobile commerce

9.What is eFuture's strategy for growth?
 eFuture’s strategy is to transform from a pure software provider to a software and mobile internet business enabler driven by myStore.

10.What are dynamics of the industry in which eFuture operates?
 eFuture focuses on the retail and consumer goods industries. China's retail sales grew 12.0% year-over-year to RMB26.24 trillion (US$4.20 trillion) in 2014. Retail sales are expected to continue to grow as a percentage of China’s GDP as private consumption becomes a more important component of China’s economy. Besides, the retail industry is undergoing a global transformation and China is not the exception. Firstly, offline to online is undoubtedly a notable driver for these changes. According to iResearch, China e-commerce market GMV in 2014 is around RMB13 trillion (US$2.09 trillion), representing a growth rate of 25% over 2013. Online retail sales alone were at RMB2.8 trillion in 2014, up 49.7% over 2013. Secondly, mobile commerce is a fast growing segment in the e-commerce market. As of June 2014, there were more Internet users on mobile phone(83.4%) than those on PC (80.9%) for the first time, indicating advent of mobile Internet age. In 2014, total transaction value of China mobile shopping market was RMB929.71 billion (US$151.27 billion) with an increase of 239.3% according to iResearch. Mobile shopping also reached a 33.2% penetration ratio for the whole online shopping market, 18.7% higher than 2013.

11.What is eFuture doing to take advantage of these industry dynamics?
 

To catch up with the trend of the fast moving industry, eFuture seeks to maintain the leading position in the industry by:

  • expanding omni-channel solutions and products portfolio to support myStore
  • strengthening our software core business while increasing more stable recurring service and consulting service revenues
  • seeking to innovate to further broaden cloud service offerings

12.Where is eFuture headquartered?
 eFuture is headquartered in Beijing, with a nationwide network of R&D centers and regional service centers.

13.Where can I find information on eFuture's Board and management team?
 

Please follow this link to access information on eFuture's Board and management team. Click here


14.What is eFuture's ticker symbol and on which exchange is it traded?
 eFuture is traded on the NASDAQ under the ticker "EFUT".

15.Who is the transfer agent for eFuture common stock?
 The transfer agent is Computershare.

16.Does eFuture pay dividends?
 eFuture does not currently pay dividends, and it intends to use future earnings to drive operations and fuel business expansion.

17.What is eFuture's fiscal year?
 eFuture's fiscal calendar begins on January 1 each year and ends on December 31.

18.Who is eFuture's Independent Accountant?
 Grant Thornton China is eFuture's independent registered public accounting firm.

19.Where can I access press releases and webcasts relating to eFuture's earnings?
 

Please follow this access eFuture's webcasts of past earnings reports. Click here


20.How can I download and view annual reports online?
 

Please follow this link to access eFuture's annual reports. Click here


21.Where can I find eFuture's SEC filings?
 

Please follow this link to access eFuture's SEC filings. Click here


22.How can I sign up to receive eFuture's press and financial news releases?
 

Please follow this link to register for email notifications. Click here


23.How can I contact Investor Relations?
 

Investor Contact
Troe Wen, Company Secretary
eFuture Information Technology Inc.
Phone: +86-10-5293-7699
E-mail: ir@e-future.com.cn